Bob Marley, Grateful Dead Drummer-Mickey Hart, SnoopDog, Willie Nelson, Tommy Chong, and now, the Hall of Fame guitarist Carlos Santana! The 10-time Grammy winner has decided to enter the ‘canna-biz’ and announced his partnership with Santa Rosa cannabis company Left Coast Ventures.
“Bring the brothers home, and sisters home now. Legalize marijuana and take all that money and invest it in teachers and education. You will see a transformation in America,” says Carlos Santana, who was an advocate for marijuana legalization way before the steps for the same were taken.
Santana’s products are expected to hit selected dispensaries of California in the summer of 2020. The products will include pre-rolls and flower, upon release. In the fall of 2020, the hemp CBD brand will be launched.
“Cannabis is a window or a door to a different awareness of consciousness,” Santana once said, and now he is about to open that door of spirituality himself.
According to Left Coast Ventures CEO Brett Cummings, the brands will honor Santana’s heritage and will identify strains and products that are in sync with his divine philosophies. The products will promote the spiritual consciousness and wellness effects of marijuana. The high-quality products will have the power of historical cure and treatment.
“It’s a true honor to work with a dynamic legendary musician like Santana who has influenced millions through his music and shares our values and passion to legitimize the future of cannabis,” said CEO Brett Cummings.
Santana’s history with weed goes back to the ‘60s when he would listen to Ray Charles and B.B. King after consuming cannabis. He said, “It made me hear Ray Charles and B.B. King differently. I felt like a little kid discovering Disneyland for the first time, and the rides were incredible!”
He told the Associated Press in 2009 that Mr. Barack Obama should legalize marijuana, which would help fund education. And, three years later, Washington and Colorado became the first states to legalize recreational cannabis.
Once, Santana was arrested at the Houston airport with a marijuana joint in his possession that was the size of a toothpick stick. The funny thing was that the policeman who was supposed to drive him to the police station broke down as soon as he sat in the car and cried. Santana even received royal treatment at the station before he was let go. They said, “Somebody made a mistake. You don’t need to be here.”
Santana then went on to play with the Grateful Dead in Colorado. He said that they looked at him with an expression that said ‘Welcome to the club’ since the Dead members were often hounded and busted by the police for their drug use.
A lot of celebrities like Santana have used their star-power to voice opinions on the consumption of cannabis for medicinal and recreational use. A lot of states have legalized medicinal marijuana, and some have legalized it for recreational use as well. The market is ever-growing now, with sales growth of 48% to $15 billion in 2019.